Shake It Up - Thomas Hjelm
Title: Shake It Up
Dimensions: 110 x 150 cm
Material: Inkjet and Paint on Linen
Artist: Thomas Hjelm
Shake It Up is a playful critique on the consumerisation of the structures of a balanced life. The self-referential modified ink cartridges, which Hjelm uses in production, fly out of frame labelled ‘Health’, ‘Wealth’, ‘Love’. The prevalent hand didactically grasps at these fundamentals as they move turbulently up in the air, demanding a consideration of priorities. Hjelm shakes up our reality and the perception of the individual, through the commodification of the self, complete with a user manual.